Running some ads and showing some numbers from the ad results does not help to make a data-driven marketer.
Anyone can simply pick the numbers from the marketing campaign report and present the same numbers.
To become a Data-Driven marketer, you need to
- Set up the marketing campaign the right way so that you can collect as much data as possible. If you do it wrongly, the data is gone forever.
- Collating the data into Excel is the easiest and the cheapest option. If you can’t even handle the data in Excel, you can’t handle the data in any other tools.
- Analyze the results of your campaign. Every ad attracts a different group of audience. Finding the audience who likes your ad will help you increase your conversion rate and lower your marketing cost.
To find out how to set up your DATA-DRIVEN marketing campaign and achieve a High ROI for your Ads, download this eBook. http://www.everydayexcel.com/digital-marketing