Excel Secrets for Highly Effective Marketers

How to Use Microsoft® Excel Differently from Most Marketers to Gain a Productive Edge

This book is a compilation of a total of 18 practical business case studies used in EverydayExcel Business Lab's Microsoft® Excel course, "Sales Performance Analytics with Excel".

This is a must-read for all marketers who are constantly swarmed by a tremendous amount of data in Excel and are expected to regularly analyse and present their company sales performance within a short turnaround time. This book uniquely puts Excel in a business perspective and helps marketing and sales executives, as well as managers, discover the critical techniques of using Excel functions in the real business environment. Using case studies, this book will walk you through the entire process of manipulating raw marketing/sales data and reporting, and show you how to use Excel in the different stages of data management.

The case studies are used in EverydayExcel’s Excel training courses and have been tried and tested by more than 300 people so far. A survey conducted with these participants showed that by going through just the first five case studies, it can help you save about two days per week from your Excel tasks if you have five to eight years of experience working with Excel. We will share, step-by-step, how you can achieve the following:

Prepare that marketing report in minutes instead of days
Spend your time analysing your report instead of performing data crunching, copying and pasting
How to remove duplicates in seconds
How to merge data from multiple sources
Make Excel pull out the text intelligently for you in seconds
Find out your monthly, quarterly, and yearly sales trends in a few simple steps

The techniques in this book can be applied to Excel 2000-2003.

ISBN 978-981-08-0914-0 | 2008 |

You can purchase this book from all Major Bookstores in Singapore and Malaysia. Alternatively, you could drop us an email to order the book directly from us.
If you are in other countries, you can order this book through Amazon.

Price: S$39.95 or US$29.90